Brand Value

Aunt Stella has been with countless people for the past 40 years. It originates from the German culture of Pennsylvania, USA, and combines the exquisiteness of Japanese craftsmanship, and is made of the best ingredients, bringing a comfortable aroma and deliciousness like home-baked. They are not only sweet enjoyment, but also a gift full of thoughts - carefully crafted to share and create lasting memories.

Our mission is to create excellenceCookiesand gifts bring warmth, connection and joy to every moment in life.
The core philosophy of our brand is “Love Giving” – we firmly believe that generosity and consideration can make the world a better place.

Self-produced and sold
From Taipei Corporation, Xindian Central Baking Factory to Taiwan stores, all the procurement, R&D, production, quality control and marketing teams accurately control all links to ensure operational quality and efficiency, and make necessary adjustments at any time to adapt to market demand.

Food Safety
With its careful control of raw materials, production lines and services, Siteri has survived many food safety storms and epidemic crises in Taiwan in recent years, and its brand reputation has always remained strong.

Brand Story

There is a thought that does not change with time
"Making handmadeCookiesThe most important process is not to control the temperature of the oven, but to make the warmth for someone. This is handmadeCookiesThe most precious thing" - Stella Dunkle.

Joseph Dunkle, the founder of Aunt Stella, grew up in the German community in Pennsylvania, USA since childhood. And his aunt who traveled across the ocean to the United States - Sitley Dunkel - is a kindergarten teacher who loves handicrafts that she bakes her home.CookiesShare with those around you. This community advocates a simple, close to nature and craftsmanship lifestyle, which has profoundly influenced his future vision of fresh handmade products.
In 1982, Joseph founded Aunt Stella in Tokyo, Japan, and opened its first handcrafted work.CookiesSpecialty store. In order to recreate the warmth and joy of childhood, he incorporated Aunt Siterly's precious recipes into the carefulCookiesThe process is made and improved to make it smaller, crisp and low in sugar, bringing guests delicious enjoyment.
Adhering to Aunt Sittery's sincere philosophy, Joseph injected the "Love Giving" spirit into the Aunt Stella brand, hoping that everyone can taste Aunt Stella CookiesAll people can pass on this warmth and generosity

Continuous focus on environmental, social and corporate governance (ESG)

Aunt Stella continues to promote charity and sustainable action, with annual donations exceeding one million
Aunt Stella has been working with the Sunshine Social Welfare Foundation for a long time to continue to invest in charity donations through the "Yanshuo Weak Family Project". With the response and support of many corporate partners, Aunt Stella's cumulative annual charity donations in 2024 have exceeded 1 million , and will continue to deepen cooperation with the Sunshine Foundation to bring warmth and hope to more families in need.

Aunt Stella is also committed to environmental protection and sustainability. The brand environmentally friendly gift box uses recycled paper mold and FSC forest certified paper material
The printing process uses environmentally friendly soybean ink to ensure that everything from raw material selection to production process meets environmentally friendly standards. It is worth mentioning that the carbon emissions of the overall production process are even lower than the carbon footprint generated by brewing a cup of latte, showing the brand's balance and commitment between deliciousness and environmental protection.
In the future, Aunt Stella will continue to practice social responsibility through actions and bring love and care through every piece of handmade work.CookiesPass it out.